The Urban Studies and Design Lab at Seoul National University is dedicated to advancing the value of great spaces. We analyze urban issues and challenges by combining intuition with big data and develop solutions through smart city technologies and diverse urban design methodologies. Our research integrates theory-driven inquiry with practical application, engaging in world-renowned publications to deepen our understanding of urban dynamics. Beyond research, we actively translate our ideas into tangible solutions through publications, exhibitions, and visual representations. Through these efforts, we aim to shape future-oriented smart urbanism, bridging urban theory and practice to create more sustainable, intelligent and resilient cities.